Wednesday, November 30, 2011
Wicked Wednesday - trends
Vampires are getting harder to sell. If you're writing a vampire story, you need to make it unique. There's certain series like Charlaine Harris' Sookie Stackhouse books that are still going strong. A lot of readers have a particular image of vampires in their minds and it's hard to sell something new. I think vampire stories will always be popular, but right now, we're feeling a bit of fatigue. It will pass and something great will come along again to sweep us away.
Shifters - werewolves in particular - are in high demand. There's more room to play around with various animals, magic, and myth origins. The animal nature appeals to readers both in the paranormal and romance sides of this genre.
Ghosts/spirits are growing in popularity. It's another area of the paranormal where there is a lot of different superstitions and myths to use as inspiration. If you're trying to break into the market, this is a good way to go.
Yet, as always, it's the unique voices that publishers are looking for. Something that engages the reader in a way that most other books cannot. They want a strong hook to pull in readers. Don't be afraid to take that extra step over the line. If you think you shouldn't do something with you story, that it might sound ridiculous, go for it. Over the top can take you to publication. (Of course, get your critique partners' and beta readers' opinions first just to make sure it isn't completely silly!)
There will always be trends. Books will come and go. Yet paranormal romance is here to stay.
Do you think paranormal romance is a trend? What do you think is rising in popularity and what is falling?