A great blurb will sell your book. It's the hook that draws in the agent, publisher and readers. It's also the bump in the road that gives me a lot of trouble. As a writer, you have to be half-writer and half-salesperson. Protest that if you wish, but it's the truth. My marketing skills aren't superb, but I've learned a lot over the years about how to write a great blurb.
A blurb is a 100 to 250 word synopsis of your novel that doesn't give away the ending. You see them on the back cover or inner flap of books. You include them in your query letters to agents and publishers. You use them to promote your book everywhere. This means it has to be able to reach out and grab people.
Be sure to include the main character(s) and the conflict. Don't dance around the plot. These are the basics, but find what makes your story different. How does it stand out from all the others?
Paranormal romances have a particular atmosphere. When writing your blurb, make sure you capture the mood of the story. Is it dark or light-hearted? Is it a fast-paced scary tale or a leisurely magical journey? Is it hot and sexy or shyly romantic? Don't exaggerate it. Let it represent the true soul of your novel.
As with any story, the blurb should have mounting tension. The beginning hints at the conflict, but the end shows that it's imminent.
The best way to learn how to write a great blurb is to read other writers' blurbs. What catches your attention? Why does that work? How can you make it work for you?
I'm constantly rewriting my blurbs. They're always evolving and that's a good thing.
How are you at writing blurbs? Do you have any tips to add?