Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Wednesday, November 30, 2016

Word Witch Wednesday - whipping up the news


Good news or bad news first?

The good news: I don't know if this is the bigger news, but here we go! The release of the first three of the Totem books is going good in that the readers who has read the books love them. Yay! Yes, the whole book ad thing didn't work out, but I've learned from it.
 
I'm on schedule for getting the next three Totem books out starting in January. The covers are done, and I'll reveal them next month.

I'm behind in writing the final three books. I wanted at least book #7 to be done by now, but I haven't set any release dates for them yet, so I'm safe in that aspect.

The bad news: my publisher, Ellora's Cave, is closing. I've regained all my rights for the nine books I had with them, and I'll publish them myself next year. I won't discuss all the details, but if you want to read about it, check out this article here. You can email me about it if you're really curious.

This is the second time I've had a bad experience with a publisher. I am thankful for the ability to publish my work myself. It's tough out there right now, especially for romance authors. Issues with Samhain Publishing and Harlequin also add to the mess writers have been dealing with this past year. Is it a wonder so many people are going indie? If Tor or Penguin want to sign me, then I'll be excited about working with a publisher again, but at this point in time, I have no desire to do so.

I'm not blocking off that path in my journey, but I'm putting my focus on being an indie author now. It's a little sad, and more than a bit scary since it will all be on me, but I'm one of those folks who find their determination strengthened by such things.

Never give up your dreams. You just may have to forge another path to get there.

Wednesday, November 9, 2016

Word Witch Wednesday - the final ad's results


I'm throwing them right out there, so I can scream cry discuss my promoting experiment.

This final ad was with Bargain Booksy. It was my most expensive one at $70. I sold 7 books that day.

Here's what I learned from using book ads:

- They are unlikely to have a great affect on sales unless you're offering your book for free. There is so much free content out there right now, and good free content, readers won't even consider dropping 99c for an author new to them.

- They may have a decent affect on sales if you're offering a novel for over 75% off its normal price. This won't attract any attention if it's a short work. Novels do sell better.

- Ads work best for books that are part of a series. If readers pick up something and they like it, they will want more.

From my experience, I can conclude:
a) Readers who might enjoy my books don't read ads, or don't subscribe to those venues I had ads with.
b) The indie publishing world is going through a major slump.
c) My cover and/or blurb aren't strong enough to draw readers in.
OR
d) I suck.

Some days, I just want to quit. I'm not a marketing-minded person. I'm a writer. That's all I want to do! But authors have several hats they must wear these days, and it's depressing at times.

Don't worry. I won't give up. I'll keep on trying new things, and maybe one day, I'll find out what works for me. (What I think would really work is if Joss Whedon made my books into a TV series!)

Have you tried anything new with promotions recently?

Wednesday, October 26, 2016

Word Witch Wednesday - the second ad's results


As you know, I've been trying a few new things with marketing my books. Two weeks ago, I ran an ad for a sale on my urban fantasy novel, Of Blood and Sorrow. It didn't go as well as I'd hoped, but I did learn from it. (Still no new reviews for the book.)

Yesterday, an ad for my newest release, Dark Dawning (Totem #1) ran in The Fussy Librarian. This was a nicely economical choice. I put the book in both the urban fantasy and paranormal romance genres for $22. The Fussy Librarian was quick in responding, efficient in setting it up, and sent an email making sure the info was correct two days beforehand.

But I didn't make my money back. In fact, this ad fell far short of expectations. The book is only available on Amazon. I had 2 sales yesterday.

This book is part of a series, so that wasn't the problem. I'm starting to come to the conclusion that ads probably only work if you're putting your book free for a limited time or you're already famous.

My final ad will be in Bargain Booksy on Monday. This is the most expensive one, and it is also the release date of the second book in the Totem series. Fingers crossed!

Another new marketing venture I've been trying is newsletter swaps. What this means is that I promote an author's book in my newsletter and they promote mine in theirs. I haven't noticed any effect on sales or newsletter subscribers from previous swaps until the one I did on Monday for the MegaSale. I got a couple of sales from it, but I got over 100 new subscribers to my newsletter.

Did it help that the sale was accompanied by a giveaway with a prize of a $100 Amazon gift card? I can guarantee you it did.

When someone subscribes to my newsletter, I offer up a free ebook (The 13th Floor Complete Collection) as a thank you. I would say only 10% actually responded and took the book. They were excited to get a new read, and every one of them were polite about it. I'm hoping that if readers like The 13th Floor series, they're going to love Totem.

Do you sign up for newsletters just to get an entry in giveaways? Do you take free ebooks when they're offered to you?

Wednesday, October 19, 2016

Word Witch Wednesday - the first ad's results


I ventured into the world of book ads recently. My first one came out last week for my Of Blood and Sorrow sale. The novel is usually $2.99, and I put it on sale for 99c. It's highly rated. It has a professionally done cover. And it has vampires.

The sale was five days (12th-16th). I bought an ad with Ereader News Today (ENT) which went out on the 13th. Here's the link to that day's books. It was in the Paranormal section on the site. It cost $35.

I shouted out about the sale on all my social media, and some wonderful friends shared it too. It was easy to keep track of the sales because I've had zero sales with the book in the past two months. I did not make enough to pay the cost of the ad. Perhaps if I get some reviews, it will make it worthwhile.

Here are the numbers:
Amazon - 57
B&N - 4
Smashwords - 2
Kobo - 1

The great majority of the sales came the night of the 13th after the ad went out. Very few came after that.

Would I use ENT again? Perhaps if I had a book that was part of a series and it was free.

And yes, I do think if Of Blood and Sorrow were part of a series, it would have gotten more sales.

Next year (or the year after!) when the next two books in the trilogy come out, I will put the novel on sale again. Oh, yes! There are two more books in the works. Don't worry, Abdiel fans. He will be back!

Next week, I have an ad on the 25th with The Fussy Librarian for Dark Dawning. And a second one with Bargain Booksy on the 31st. This book is part of a series. So we'll see if that makes a difference.

Have you ever used book ads? If yes, what has your experience been like?

Wednesday, October 9, 2013

Indie Life - swapping posts with M. Pax

The Indelibles host a monthly feature called INDIE LIFE. Modeled after Alex Cavanaugh's awesome Insecure Writer's Group, this will be a chance for indie authors to post about indie life, find each other, offer support, encouragement, news, helpful hints, and anything else that makes life as an indie author a little easier.

What is Indie Life?
How: Sign up on the Linky list HERE.
When: Post on the second Wednesday of the month.
What: Write anything indie related: something that will inspire or help a fellow indie; something that celebrates a release or a milestone; something that talks about the ups and downs, joys and heartaches of Being Indie.
Grab: The banner above to include in your posts!

Usually I have my Wicked Wednesday posts on Wednesdays, but I share a lot of my life as an indie author. I'm happy to be joining in this month talking about the weird way sales have went with The 13th Floor series, and I'm even more excited to be swapping posts with a fantastic speculative fiction author, Mary Pax.


The Business Plan, an Essential for Every Author

Swapping blogs with the awesome Christine Rains today. We’re exchanging Indie Life posts. Fantastic view over here! I need to get some shirtless guys on my covers.

Recently I heard a new term for Indie, Author-Publisher. And that’s what we are. We’re authors and publishers. We’re the talent, and we’re the business.

Business. Yes, we become one the moment we publish. Everyone knows about marketing plans and platform, but do you have a business plan? I do. Like my outlines, it’s not very detailed or refined, but it’s there.

Step One: For me, it was opening a separate checking account for my writing with its very own debit card. All expenses get paid from this account – editing, cover art, stock art, ink cartridges, copyright fees, yearly webhost subscription, yearly writer group fees, software, services. All income goes into that account – Kindle, Nook, Kobo, Smashwords, paperback [in person and through Amazon], ACX.

For tax purposes, it’s very handy to have a separate account dedicated to your writing income and expenses. It’s also easy to see how you’re doing.

Step Two: You need to set a budget and decide what you want to accomplish with those startup funds. Are your expectations realistic? I started with $1K, very little. I wanted to publish two novelettes/novellas and a novel off of that. To minimize costs, I did only ebooks, made my own covers, and did my own formatting.

Starting is not easy. You shouldn’t expect to make any money on your first publications.

Step Three: How and when to add to your funds from other sources. I added at least another 1500 to my account from other sources. When I have enough to publish four books and have hired an accountant to start managing my taxes, I will begin returning the seed money to where I ‘borrowed’ it from.

Step Four: At what points will you expand and how? I lucked out with my Backworlds series selling steady. I know I can rely on X sales from each book each month on Amazon. When I reached that point, I expanded my team by hiring a cover artist. My team currently consists of: me, my editor, my cover artist, and author colleagues/friends who lend support when I’m pulling my hair out.

With a graphic artist on my team, I expanded into paperback. A friend told me about ACX, and I expanded into audio close to the same time. The only expense for both were the covers.

My plan now is to sock away money until I have enough to publish 2-3 books. Then I will look into expanding what editing services I contract and possibly paying someone to format for me at some point. I’d also like to attend more conventions where I sell in person.

Step Five: When I start earning enough to have to pay estimated taxes, I’ll add an accountant to my team.

What’s after that? I don’t know yet. I’ll cross that bridge when I get there. But I will continue to have business goals and incorporate them into my plans.

What’s your plan?



M. Pax-- Inspiring the words she writes, she spends her summers as a star guide at Pine Mountain Observatory in stunning Central Oregon where she lives with the Husband Unit and two demanding cats. She writes science fiction and fantasy mostly. You can find out more by visiting her at:
Website / FB / Twitter / Goodreads / Pinterest / Wattpad



Some truths are better left unfound.

For two years Craze’s dear friend, Lepsi, has been missing. The murmurings of a haunted spaceship might be a message and may mean his old pal isn’t dead. The possibility spurs Craze and Captain Talos to travel to uncharted worlds, searching. Out there, in an unfamiliar region of the galaxy beyond the Backworlds, they stumble upon a terrible truth.

Meanwhile, Rainly remains on Pardeep Station as acting planetlord, dealing with the discovery of her lover’s dark and brutal past. Alone and questioning her judgment, her introspection unlocks more than heartache. Latent protocols in her cybernetics activate, forcing her to face a sinister secret of her own.

In the far future, humanity settles the stars, bioengineering its descendents to survive in a harsh universe. This is the fourth book in the science fiction series, The Backworlds. A space opera adventure.


Now available on these sites:

Amazon / AmazonUK / Nook / Smashwords / Kobo / Other Outlets

Wednesday, June 19, 2013

Wicked Wednesday - encouraging reviews

This Wicked Wednesday post isn't just for paranormal romance writers. It's for every writer. I would love to hear your opinions and ideas on this topic. Let's brainstorm together.

Reviews are vital to getting your books noticed. I read a lot of frustrations and cries for help in terms of reviews. How do I get reviews? How do I get more than just my friends and family to review my work? How do I do it without having to pay people?

The advice I've been reading hasn't helped me very much. Here are a few things I do to try to encourage readers to write reviews:

- Give your book away for free. People love free stuff. THE MARQUIS and FEARLESS are available for free. Less than one percent of readers who downloaded the books have reviewed them.
- Send your books to review sites. I've sent mine to several review sites. They get a lot of submissions. Maybe they'll get to yours, but most likely they won't.
- Ask your blog followers and have giveaways. Done and done.
- Review other writers' books. Yes! I try to write a paragraph or two, but if I don't have time, I at least rate it and say a couple of things.

I've read many articles that say reviews are the one thing out of an author's control. For the most part, I agree with it, but there has to be a way to encourage more of them.

What do you do to encourage readers to review your books? Do you think there's anything we can do to get more reviews?

Friday, May 24, 2013

Friday Five for May 24, 2013

1. The blog tour for THE ORACLE & THE VAMPIRE went wonderfully. Thank you again to all my fine hosts and readers. One more book left in the 13th Floor series. I can't believe I'm almost at the end! I've really loved writing this series. Such fun stories. (Sales tidbit for you: THE ALPHA is still selling more than any of the other books, even the new one. So far, the "werewolf" tag trumps the "vampire" one.)

2. The protagonist in THE GHOST isn't speaking clearly yet. I know where the story is going to go, but I'm pulled between having Chiharo's personality the same as when she died or having some wisdom from all the years she's spent as a ghost. I've been calling her the Wooden Girl. Since she still feels stiff to me. Her love interest has a powerful personality already. He wants to curse a lot too.

3. Yesterday was my son's last day of preschool. We're now officially on summer break. Yikes! I know he'll miss school, but I think I'll miss it even more. I keep telling myself the summer will go fast, and then he'll be going three mornings a week starting mid-August. An extra morning for me to write! Yay! Yet I have to survive the summer break first.

4. Thank you so much to all the teachers out there. You have such a big influence on our lives and our children's lives. Teachers are so under-appreciated. An especially big thank you to my son's teacher. She made his first year of school the best!

5. The long weekend is coming up here in the US. Yay! We have absolutely nothing planned at all. I'm really, really looking for to it. Have a fabulous weekend, folks!

Sunday, December 2, 2012

Sunday sales peek and what's coming up this week

Only 11 days until the release of the first book in my 13th Floor series, 1301 - The Marquis. It's coming on so quickly. You can see all the wonderful blogs I'll be visiting on my blog tour if you click on the 13th Floor series tab above. I'd like to remind you all if you'd like to be part of one or more of the upcoming blog tours, please email me. The more the merrier!

This week, there's a lot of exciting things happening. I'm hosting Cherie Reich tomorrow for her newest release, The Nightmare Collection. I'll be interviewing a brave young woman by the name of Cassie Richards and talking about her horrific experiences with the monster.

On Wednesday, it's the Insecure Writer's Support Group hosted by Alex J. Cavanaugh. I'll be posting on the right day this month!

This Thursday is the very first Writers4Writers Group post. It's a brilliant way for writers to help other writers through social media. It's as fast and simple as a tweet.

I hadn't checked on my sales for about four weeks. November was a busy month. It was also a very bad month for sales. I've noticed a few other writers have mentioned this as well. Maybe everyone was too busy NaNo-ing? Or maybe I just need to promote some more.

Fearless still does pretty well. Hopefully it'll get a boost when The Marquis is released. These are my Fearless total sales since August. (Not including anything that's been downloaded from Kobo as they don't track free downloads.)
Amazon - 3921
Smashwords - 890
B&N - 3

Downloads for L'il Gal Al and the Zombies of Amarillo still mosey along like a tortoise on a desert vacation.
Amazon - 5
Smashwords - 89
B&N - 3

Friday, September 14, 2012

Friday Five for September 14th

1. Good week for writing again. I finished the first draft of my newest novella on Sunday night. It's sitting to the side and cooling off as I start the second novella in the series. I'm pleased with the way the ending went. I was afraid I'd get stuck, because I couldn't see the ending. Yet my muse did not fail me. The new novella is starting off well too.

2. FEARLESS has still been doing well. Over 2000 copies sold/downloaded. Huzzah! It's weird to think that many people are reading something I wrote. Just because I'm curious about how sales go for other writers, I'm posting my stats for you.
B&N: 0

3. Yesterday evening, a lady with a clipboard actually heeded our "no solicitors" sign on the front door!

4. Preschool is still going well. The boy will protest when going there and cry a bit after I leave, but then he's good for the rest of the morning. Everyone comments on his good manners and intelligence. I'm a proud mama. Today is the school's fall picnic. Socializing isn't my strong point. My husband is going to come during his lunch hour so I won't have to go it alone.

5. Yesterday while my son was in school, I decided to go some random place without a child in tow. Where did I end up going? To the library, of course! It's blissful to browse the shelves without having to chase a toddler around.

Have a wonderful weekend, folks!