Word Witch Wednesday - the first ad's results

I ventured into the world of book ads recently. My first one came out last week for my Of Blood and Sorrow sale. The novel is usually $2.99, and I put it on sale for 99c. It's highly rated. It has a professionally done cover. And it has vampires.

The sale was five days (12th-16th). I bought an ad with Ereader News Today (ENT) which went out on the 13th. Here's the link to that day's books. It was in the Paranormal section on the site. It cost $35.

I shouted out about the sale on all my social media, and some wonderful friends shared it too. It was easy to keep track of the sales because I've had zero sales with the book in the past two months. I did not make enough to pay the cost of the ad. Perhaps if I get some reviews, it will make it worthwhile.

Here are the numbers:
Amazon - 57
B&N - 4
Smashwords - 2
Kobo - 1

The great majority of the sales came the night of the 13th after the ad went out. Very few came after that.

Would I use ENT again? Perhaps if I had a book that was part of a series and it was free.

And yes, I do think if Of Blood and Sorrow were part of a series, it would have gotten more sales.

Next year (or the year after!) when the next two books in the trilogy come out, I will put the novel on sale again. Oh, yes! There are two more books in the works. Don't worry, Abdiel fans. He will be back!

Next week, I have an ad on the 25th with The Fussy Librarian for Dark Dawning. And a second one with Bargain Booksy on the 31st. This book is part of a series. So we'll see if that makes a difference.

Have you ever used book ads? If yes, what has your experience been like?

Wicked Wednesday - reviewing the numbers

I always find it interesting to hear how other authors are doing on social media. Do they focus on one or two sites or a bunch of them? How many hours do they put in? What are their marketing tactics? To give you an idea of what I do, here are my numbers from last year.

Start of 2015:
Facebook: 332
Twitter: 4796
Blog: 523 (GFC)
Newsletter: 18

Last year, I had my first books published with my publisher. This brought me to a new audience. Did it help on social media? I don't know. I'll break each of the four main tools I use down individually.

End of 2015:
Facebook: 409

I don't use Facebook (FB) much for promoting. I post maybe three times a week on my author page. (Mostly I use my personal page to put up pictures of my kid and cat!) I'm not a big fan of FB. My numbers did go up. They rose with my giveaways at the beginning of 2015 when one of the entries was to like my page.

Twitter: 6101

I made the most changes to how I handle Twitter. I promote my books less - only two or three times a day. I used to do it at least a half dozen times. I interact with people more, talking about all sorts of things beyond books. This has helped and has made Twitter more enjoyable to me. I unfollowed all the inactive followers, the spammers, the bots, and the ones just selling stuff. I'm following less people than are following me.

Blog: 522

I always say my blog is my number one tool. I still believe it even though it doesn't seem the number has changed much at all. I can only go by the number on GFC. It has gone up to 528 and dropped to 519 over the year. It's stable. I do know I have new readers following in other ways because they comment. Sometimes people will do so on the blog, but they also email and comment via Twitter or Goodreads. I always do my best to return comments on the blogs of people who comment on mine.

Newsletter: 156

This is the biggest jump. The one that made me most excited. I know exactly where over 120 of these new subscribers came from too. Back in September, the marvelous Graeme Ing posted 35 free ebooks on his blog and the response was astounding. Here's the post in case you want to get yourself some awesome free ebooks! Within the first week, I had over 50 new subscribers. If you have a newsletter, you know it's super tough to get people to sign up for it. I offer a free ebook to new subscribers, but that alone didn't draw in a lot of readers. Graeme's post was the key.

My 2015 review and sales numbers were, well, not even worth reporting. Not a good year. Except I still don't know how my Paramours series has done since they came out in the final quarter, and my publisher has no sales ratings on their site. That check will come to me in a few weeks.

2016 will be a fun year to watch the numbers. I hope to start releasing my newest series, Totem, and it will sing to the 13th Floor fans. (I do wish I kept track of my numbers in 2013 when I was releasing those books!) I'm going to try a few different marketing strategies that don't involve me wearing myself down every time I release one of the books.

Do you keep track of your numbers? What tactics do you use for your social media tools?