Word Witch Wednesday - marketing firsts

Twenty-six days until the release of the first book in my Totem series. Writing the books have been amazingly fun, but marketing them, well, I have some new white hairs.

I've been doing a lot of research on book promotion. My first reaction was: AAAH! I've been doing it wrong all along. *falls down and cries* Okay. Maybe that's a little overdramatic, but that's how I felt. In the past, I did cover reveals, blog tours, blitzes, and giveaways, but it was not helping me reach a larger audience.

I had not been taking advantage of two key marketing tools: ads and newsletters. All my research states these two things should be what authors are focusing on.

ADS:

- You need money to buy ads. So what if you're not selling enough? Look for venues that will shout-out about your book for cheap or free. Or ask for ad money for your birthday like I did.

- Research the ad sites. Some have strict submission requirements. Make sure they will accept your book.

- Plan way ahead. Some venues are booked two months in advance.

I decided to go with The Fussy Librarian. The prices are very affordable, and the site is easy to navigate. Nothing to be intimidated about there. I have an ad scheduled for October 25th for Dark Dawning (Totem #1). And yes, I'll let you know how it goes.

I also have a sale next month for Of Blood and Sorrow. It will be the first time I've put it on sale, and I hope to lure readers to the Totem series with the novel. I submitted it to Ereader News Today. It's more expensive than The Fussy Librarian, but it has a bigger audience. Plus, they only take novels. I could not advertise my Totem books on there. The ad will coincide with the first day of the sale on October 12th.

NEWSLETTERS:

- According to several authors, this is the key tool for connecting with readers, and you can create one for free. Well, it's free up to a certain point, and then you'll have to pay. But if you make it to that point, you'll be making enough sales to afford the small cost.

- Newsletters are easy to create once you're familiar with the template.

- Building your newsletter list is difficult. Offering freebies and holding giveaways helps, but in the long run, you're building your list one subscriber at a time. (I offer a digital copy of The 13th Floor Complete Collection to new subscribers.)

- You can grow your list with newsletter swaps. What's this, you ask? I only recently started to take advantage of this myself. You trade book info with another author and each of you feature the other in their newsletter. This works very well for those of us who have a small following when paired with authors who have huge lists.

Last Friday, I asked for authors who have books with shifters in them to do swaps. I'd love to feature them alongside my Totem books over the next few months. Please leave a comment below or email me if you're interested.

Have you tried ads to sell your books? Do you have a newsletter, and if so, how do you go about building your list?

IWSG for September 2015 - co-hosting, the surprise, and nerves!

The Insecure Writer's Support Group (IWSG) is the brilliant idea of Alex J. Cavanaugh. The purpose of the group is to share doubts and insecurities and to encourage one another. Please visit the other participants and share your support. A kind word goes a long way.

This month is my first time co-hosting. I'm a little nervous, but I have awesome co-hosts: Julie Flanders, Murees Dupé, Dolorah at Book Lover, and Heather Gardner!

Plus, IWSG has a surprise for us. It's completely awesome. Read on down through this post to find out what it is!

This month I'm nervous about several things. Not just about co-hosting! I finished a project and I've submitted it to my publisher. Will they like it? It's different than the trilogy I already have with them. What will I do if they don't want it? That means querying other venues. Yikes!

I've also started a new project. One that's ambitious even for me. A serial with nine parts. I tell myself that I will outline for this story, but my muse just wants to write. She has consistently snubbed any outline I've tried to write in the past no matter how general I make them. So I end up pantsing. Which works most of the time for me, but with a nine part serial? That needs planning. Big time planning makes me anxious.

Are you nervous about anything this month?

Now the reveal.... 

The IWSG Short Story Contest 2015

After the success of last year’s IWSG Guide to Publishing and Beyond, we decided to create another book. This time it’s a short story competition with the top ten stories getting published in the anthology.

Eligibility: Any member of the Insecure Writer’s Support Group is encouraged to enter – blogging or Facebook member. The story must be previously unpublished. Entry is free.

Word count: 5000-6000

Theme: Alternate History/Parallel Universe. That’s right, we’ve decided to go the speculative route. This theme has plenty of scope and we’re open to pretty much anything along these lines, except erotica or graphic violence.

Story deadline: November 1st, 2015.

How to enter: Send your polished, formatted, previously unpublished story to TheIWSG at gmail dot com before the deadline passes. Make sure to include your contact details.

Judging: The IWSG admins will create a shortlist of the best stories. The shortlist will then be sent to our official judges:

·         Laura Maisano - Senior editor at Anaiah Press for their YA/NA Christian fiction

·         Russell Connor – Author and owner of Dark Filament Publishing Startup

·         Candace Havens  - Author and Editorial Director for the Covet, Edge and Select lines at Entangled Publishing

·         Dawn Frederick – Literary agent and the founder of Red Sofa Literary

·         Alice Speilburg – Founder of the Speilburg Literary Agency

·         Michelle Johnson – Founder of Inklings Literary Agency and Writers' Center and Bookstore owner

·         Kendare Blake - Author

·         Lydia Moëd - Associate agent at The Rights Factory

Prizes: The winning stories will be edited and published by Freedom Fox Press next year in the IWSG anthology. Authors will receive royalties on books sold, both print and eBook. The top story will have the honor of giving the anthology its title. The winners will also receive an exclusive badge to display on their blog.

We’re excited to see the creativity and enthusiasm that’s such a part of this group put into action. So don your creative caps and start writing. And spread the word!

Huzzah! Time to start planning for Realms Faire!

Three cheers for Lady Mary!

We're starting plans for the land's grandest event, Realms Faire.

We're searching for brave heroes to help host events, plan and promote, donate prizes, or be a participant. Shine your armor and be a knight in the joust! Thou must click here and fill out the simple form. We thank you greatly for any aid you can offer.

I will be hosting the Drench-a-wench/Soak-a-bloke event again.

Who will be this year's dunkees?

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