Things change. I have a manuscript in consideration by one publisher and another accepted by a second press. Neither of the stories are paranormal romance. So lately, I've been working on changing my author brand. This includes changes to my blog, profile, and my website. (I finally have a new website design, and my husband is in the midst of programming it. Yay!)
One of the most important ways to establish your brand is to have an author tagline. What's this, you ask? An author tagline is a sentence or two (usually no more than 5 to 10 words) that describes who you and your books are. It must be short and attention-grabbing.
This is no easy task. I have enough trouble creating taglines for my books, but for me? Yikes. Where do I even begin?
Here are some tips to help you create your own author tagline:
- Who are you? What's important to you? Not your writing, but you.
- What is your writing like? The genre(s)? Are there any themes? What's your style?
- Focus on what makes you unique.
- Pick about a dozen words that describe you and your writing. (Or 50 like I did!)
- Ask for opinions from other writers, friends, and family. How do others see you and your writing?
- Narrow it down to a few words, play with them together, and come up with various phrases.
- Pick your favorite one, and remember, taglines aren't forever. You can change them, and you most likely will as life goes on.
What's important to me: Family, friends, creativity, and my geeky interests.
What's my writing like: supernatural, dark, witty, twisty, romantic.
I used a thesaurus to produce a bunch of words that I played around with. Here are some of my rejected taglines. Feel free to laugh all you want!
- Otherworldly flirts and courageous spooks.
- Heroes, haunts, and heart.
- Geeks, freaks, and EEKS!
- Flirting with what goes bump in the night.
Horrible, I know. And why was I so focused on alliteration? I had a lot like that.
I wasn't satisfied. So I went back to the drawing board. Or, rather, the crumpled and scribbled upon piece of paper. And I had a good brainstorming session with a fellow writer. (Thanks so much again, Graeme!) I had to accept I could not capture everything about me and my writing in one tagline. That was the hardest thing for me to accept.
What makes me unique: I'm add twists to whatever genre I'm writing, and I'm character driven.
Here is my final choice. Let me know what you think, please!
Paranormal intrigue with a twist.
