Just when you think you know the general rules of marketing your work, something else comes along. If you're like me and don't have a lot of time to stay on top of every little thing, it helps to have other people give you a head's up. Here are a few new things that have come up this year that authors need to know.
The EU General Data Protection Regulation (GDPR). Some of you might have heard about this. It may be a European law, but it affects all businesses including writers. These regulations will better protect people's information online. It will help it from being used for purposes other than what they have given permission for.
If you have a newsletter, you will need to have readers resubscribe to give you explicit permission to email them. Yes, this is only for Europeans at the moment, but it is good if you have all readers do so.
Update: If you wish only to have your European readers resubscribe, but you don't know which ones are in that region, Mailerlite will be releasing new tools later this month that will allow you to see what country your subscribers are from. I hope other email marketing sites will do the same thing.
Amazon reviews. Oh, Amazon. Always messing around with rules about reviews. The newest one is that a review will be deleted if it states that person received a free copy of the book in exchange for a review. I've recently posted a few reviews which included that, and my reviews have not been taken down. Yet.
More links for you:
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