Do you subscribe to authors' newsletters? Why? What motivates you to sign up?
I've been striving to increase my subscribers. Giveaways attract new readers, but then there's a bunch of unsubscribes when they don't win or if you don't offer another giveaway in the next newsletter.
Right now, I offer new subscribers an ebook (The 13th Floor Complete Collection) as a thank you for signing up. I'd prefer to have readers buy the book, though.
I've been considering writing a new short story or novelette and offering that exclusively to new subscribers. I want my readers to know they're special, and I hope this lets them know they are. That way they'll stick around.
I want to know what you think. Would a new and exclusive story motivate you to sign up for an author's newsletter? What do you think is the best way to appeal to subscribers?