I'm throwing them right out there, so I can
This final ad was with Bargain Booksy. It was my most expensive one at $70. I sold 7 books that day.
Here's what I learned from using book ads:
- They are unlikely to have a great affect on sales unless you're offering your book for free. There is so much free content out there right now, and good free content, readers won't even consider dropping 99c for an author new to them.
- They may have a decent affect on sales if you're offering a novel for over 75% off its normal price. This won't attract any attention if it's a short work. Novels do sell better.
- Ads work best for books that are part of a series. If readers pick up something and they like it, they will want more.
From my experience, I can conclude:
a) Readers who might enjoy my books don't read ads, or don't subscribe to those venues I had ads with.
b) The indie publishing world is going through a major slump.
c) My cover and/or blurb aren't strong enough to draw readers in.
d) I suck.
Some days, I just want to quit. I'm not a marketing-minded person. I'm a writer. That's all I want to do! But authors have several hats they must wear these days, and it's depressing at times.
Don't worry. I won't give up. I'll keep on trying new things, and maybe one day, I'll find out what works for me. (What I think would really work is if Joss Whedon made my books into a TV series!)
Have you tried anything new with promotions recently?