As you know, I've been trying a few new things with marketing my books. Two weeks ago, I ran an ad for a sale on my urban fantasy novel, Of Blood and Sorrow. It didn't go as well as I'd hoped, but I did learn from it. (Still no new reviews for the book.)
Yesterday, an ad for my newest release, Dark Dawning (Totem #1) ran in The Fussy Librarian. This was a nicely economical choice. I put the book in both the urban fantasy and paranormal romance genres for $22. The Fussy Librarian was quick in responding, efficient in setting it up, and sent an email making sure the info was correct two days beforehand.
But I didn't make my money back. In fact, this ad fell far short of expectations. The book is only available on Amazon. I had 2 sales yesterday.
This book is part of a series, so that wasn't the problem. I'm starting to come to the conclusion that ads probably only work if you're putting your book free for a limited time or you're already famous.
My final ad will be in Bargain Booksy on Monday. This is the most expensive one, and it is also the release date of the second book in the Totem series. Fingers crossed!
Another new marketing venture I've been trying is newsletter swaps. What this means is that I promote an author's book in my newsletter and they promote mine in theirs. I haven't noticed any effect on sales or newsletter subscribers from previous swaps until the one I did on Monday for the MegaSale. I got a couple of sales from it, but I got over 100 new subscribers to my newsletter.
Did it help that the sale was accompanied by a giveaway with a prize of a $100 Amazon gift card? I can guarantee you it did.
When someone subscribes to my newsletter, I offer up a free ebook (The 13th Floor Complete Collection) as a thank you. I would say only 10% actually responded and took the book. They were excited to get a new read, and every one of them were polite about it. I'm hoping that if readers like The 13th Floor series, they're going to love Totem.
Do you sign up for newsletters just to get an entry in giveaways? Do you take free ebooks when they're offered to you?