Wednesday, June 27, 2012
Wicked Wednesday - unconventional marketing
Here's a quick general summary:
- create a marketing plan
- promote using all available social media
- hold giveaways and contests
- make connections and use them
- write something good
- write more books
Most important aspect: luck.
All great information, but I want to know how to hook readers who are interested in paranormal romance. They stand out from other genre fans. They're more passionate about the stories they love shown through the rise in conventions for paranormal romance authors and books. There are tons of online communities, fanfiction galore, and role-playing games.
Hey, wait. I'm a paranormal romance fan. What would hook me? Most of the time, I go by word of mouth or I search for authors similar to those I already like. That's the sort of thing that has to be built up, though.
I came up with a few unconventional ways to draw paranormal romance readers to your book:
1) Go to conventions. Not just writing conventions, but movie and gaming ones. If your book has a particular theme like pop culture or technology, drop off some business cards or postcards at those conventions too. Volunteer at conventions. Be on panels or just in a booth helping out. Leave your cards everywhere. Let people see you and know you have the same interests as they do.
2) A lot of writers have book trailers these days. Take it a step further. Make a mini series. It doesn't even have to be your story itself, but maybe something that happened in that world or a story about a secondary character in the book. Funny little instructional videos on how to slay an octopus demon or how to trick a leprechaun. Something to draw the fans into your world.
3) It's not just about marketing your book these days, it's about marketing yourself. Do something unusual. Hold a masquerade or organize a zombie walk. Attract some media attention. Be involved, be different, and then make sure to include it all on your blog!
Do you do anything unconventional to promote yourself? Do you have any other tips for marketing to a specific genre?