Word Witch Wednesday - pen name vs. real name

I've been meaning to do this for a while, but I've fallen behind with my writing schedule. Where has this year gone? I had hoped to have two books out for my pen name and two for me, but I've only gotten one out for each. So this comparison will be based just on this year.

I decided to write under a pen name with a specific audience in mind hoping it would be easier to market. And it was.

Pen name: reverse harem fantasy romance (RHFR)

Me: paranormal romance and urban fantasy (short stories of every genre)

It is easier to market a very specific genre if you know where to find your audience. I knew exactly where the RHFR audience was and what they liked.

It is so much more difficult to market yourself as an author if you write multiple genres.

Romance is one of the easiest genres to promote, because the readers aren't so discerning and eat up books fast. Urban fantasy and speculative fiction are difficult, because readers are very discerning and take their time with books.

Pen name: markets primarily on Facebook and with a newsletter

Me: Facebook, Twitter, a blog, and a newsletter

The RHFR audience is found mainly on Facebook. There are lots of groups with huge followings, and they spread their favorite reads by word of mouth like lightning. Promotion takes very little time each day. (Ten minutes usually.)

I spend way too long every weekday promoting myself. Usually it takes my entire morning. (Three hours.) I tell myself to cut back to an hour, but I feel guilty when I do. I also feel much of what I do does not make a difference, and I'm only nurturing the audience I already have. Which is important, but finding new readers is just as vital, and I don't seem to be having much luck in that area. I'm struggling with finding a way to do so.

Pen name: story is fun, light, full of tropes, and doesn't involve much thinking

Me: story is dark, snarky, twisting tropes, and full of thoughtful things

Readers love my pen name's debut novel. It has a strong heroine and involves a mix of myths. I purposely wrote it with popular romance tropes laid on thick. It was exactly what readers wanted.

My books, well, strong heroines and myths, but I try to twist around tropes. Is that why I have very little success?

Pen name: I had fun writing the book. It was easy and quick.

Me: I have fun writing my own books too. None are easy and only a few were quick.

While I did enjoy writing romance filled with tropes, it wasn't as fulfilling in the way writing my own books is. Writing my dark urban fantasy, every story challenges me. I believe with each book, I become a better writer because I push myself through these challenges.

I have considered just writing for my pen name as she has enjoyed more financial success, but I'm concerned that doing so would not help me grow as a writer. I have known some authors who started writing under pen names, and when they achieved success with them, they abandoned their own names. They also abandoned writing what they love. The quality of their stories has not gotten better, and in a few cases, it has gotten worse.

Lessons learned:

- writing and marketing toward a very specific audience is a good strategy.

- readers want the popular tropes. Don't be afraid to use them.

- some promotion is needed to the genre specific audience. (I have to cut back on the time I spend on it.)

- write what you love, even if it's not making you a best seller.

I will continue to write for my pen name. It's a nice change between the darker stuff I write for me. Yet it won't be my main focus. I still want to go the dark urban fantasy route. I know I've chosen the more difficult road. And I don't know where it will go, or if I will even get close to the dreams I have for myself, but the journey so far has been wonderful. I can't wait to see what else it has in store for me.

I'm curious about other writers' experiences with writing under two different names. Please share in the comments below.

Happy Thanksgiving to all my American friends and family. I'll be back in December for the IWSG!

Word Witch Wednesday - the final ad's results

I'm throwing them right out there, so I can scream cry discuss my promoting experiment.

This final ad was with Bargain Booksy. It was my most expensive one at $70. I sold 7 books that day.

Here's what I learned from using book ads:

- They are unlikely to have a great affect on sales unless you're offering your book for free. There is so much free content out there right now, and good free content, readers won't even consider dropping 99c for an author new to them.

- They may have a decent affect on sales if you're offering a novel for over 75% off its normal price. This won't attract any attention if it's a short work. Novels do sell better.

- Ads work best for books that are part of a series. If readers pick up something and they like it, they will want more.

From my experience, I can conclude:
a) Readers who might enjoy my books don't read ads, or don't subscribe to those venues I had ads with.
b) The indie publishing world is going through a major slump.
c) My cover and/or blurb aren't strong enough to draw readers in.
OR
d) I suck.

Some days, I just want to quit. I'm not a marketing-minded person. I'm a writer. That's all I want to do! But authors have several hats they must wear these days, and it's depressing at times.

Don't worry. I won't give up. I'll keep on trying new things, and maybe one day, I'll find out what works for me. (What I think would really work is if Joss Whedon made my books into a TV series!)

Have you tried anything new with promotions recently?

Word Witch Wednesday - the second ad's results

As you know, I've been trying a few new things with marketing my books. Two weeks ago, I ran an ad for a sale on my urban fantasy novel, Of Blood and Sorrow. It didn't go as well as I'd hoped, but I did learn from it. (Still no new reviews for the book.)

Yesterday, an ad for my newest release, Dark Dawning (Totem #1) ran in The Fussy Librarian. This was a nicely economical choice. I put the book in both the urban fantasy and paranormal romance genres for $22. The Fussy Librarian was quick in responding, efficient in setting it up, and sent an email making sure the info was correct two days beforehand.

But I didn't make my money back. In fact, this ad fell far short of expectations. The book is only available on Amazon. I had 2 sales yesterday.

This book is part of a series, so that wasn't the problem. I'm starting to come to the conclusion that ads probably only work if you're putting your book free for a limited time or you're already famous.

My final ad will be in Bargain Booksy on Monday. This is the most expensive one, and it is also the release date of the second book in the Totem series. Fingers crossed!

Another new marketing venture I've been trying is newsletter swaps. What this means is that I promote an author's book in my newsletter and they promote mine in theirs. I haven't noticed any effect on sales or newsletter subscribers from previous swaps until the one I did on Monday for the MegaSale. I got a couple of sales from it, but I got over 100 new subscribers to my newsletter.

Did it help that the sale was accompanied by a giveaway with a prize of a $100 Amazon gift card? I can guarantee you it did.

When someone subscribes to my newsletter, I offer up a free ebook (The 13th Floor Complete Collection) as a thank you. I would say only 10% actually responded and took the book. They were excited to get a new read, and every one of them were polite about it. I'm hoping that if readers like The 13th Floor series, they're going to love Totem.

Do you sign up for newsletters just to get an entry in giveaways? Do you take free ebooks when they're offered to you?

Wicked Wednesday - the marketing conumdrum

(Jay Sherman from The Critic. Geek points if you remember the show!)

Last week for the IWSG, I shared my insecurities about marketing. I already knew many writers have the same worries about promotion, but it amazed me just how many had no idea what was working and what wasn't. Everyone just keeps pushing onward, hoping something might click.

Once upon a time, it wasn't an author's job to market their work. The publisher did it. Nowadays, the responsibility rests solely upon the writer. It doesn't matter if you're self-published or traditionally published. We now have to be both the artist and marketer. Most of us just aren't built that way. We prefer to stay hidden away in our writing caves and not have to deal with it.

But we have to get our work out there in front of readers. Painful as it is, we have to promote.

You can read all the articles on marketing you want and take a dozen workshops, but sad to say it, it might not help. What works for one author might not work for another. In fact, there are so many different ways to promote your work that very few paths will be the same.

And in the end, it takes a big dose of good luck to succeed.

So why do all that work then? If it's all about luck, there's no point in stressing over marketing. Goodness knows I'd prefer to write stories and not stand out on a street corner shouting, "Buy my book! Buy my book!" Because that's how marketing my books feels to me.

Here's the thing: each reader you reach increases your chances of being lucky. All it takes is that one person to set off a chain reaction.

 

Do everything you can to attract readers. Try it all at least once. It's immensely stressful, but in the end, your hard work will pay off.

#IWSG for February 2016

The Insecure Writer's Support Group (IWSG) is the brilliant idea of Alex J. Cavanaugh. The purpose of the group is to share doubts and insecurities and to encourage one another. Please visit the other participants and share your support. A kind word goes a long way.

The awesome co-hosts for this month are Allison Gammons, Tamara Narayan, Eva E. Solar, Rachel Pattison, and Ann V. Friend! Thank you!

This month I'm feeling insecure about marketing. Yes, I feel like that most of the time, but it's a painful pinch this month.

There are the usual questions: am I doing enough? Is what I'm doing beneficial? What works and what doesn't and how do I tell? Why can't every writer be granted a free marketer by a genie?

I'm at the point where I don't know if anything works. I sigh and hang my head, muttering "what's the point?" How well our books do seem to fall into the hands of the Fates. It's all about luck.

Okay. So maybe I don't fully believe that. Hard work and perseverance will get you there. But you have to find out what works for you. That's no easy thing. Where's that genie with all the answers?

I'm doing a short tour right now for my Paramours series, but I'm searching for ways to promote beyond the usual routes. Any advice and suggestions are greatly welcomed.

Friday Five for June 19, 2015

1. One week until the release of Masked Kiss, the final book of the Dice & Debauchery series! It's available for pre-order everywhere right now. I'm excited that the whole series will be out. The trilogy is like the 13th Floor in that all the books link together and happen over the same space of time. It's fun to write and read the same scene from different points of view.

2. While next Friday will be a big day, I won't be around to promote it. I hope to do a tour in August for the series. Just not a three month tour this time! That was far too long and tiring. Two weeks seems to be the best time period for a tour.

3. I'll be taking a blogging break for the next three weeks. I do have some pre-scheduled posts during that time, so please stop by for a fabulous guest post about surviving a horror story by Cherie Reich on Wednesday and some tidbits about Masked Kiss next Friday.

4. I've gotten a little writing done this week. My WIP is still moving slow. It's at 15k and there's only one dead body! I've written a lot of novellas in the past few years, so this pace feels odd, and the story is challenging me. But that's a good thing.

5. Don't forget the T.B. Markinson's June Giveaway is still going on. You could win five awesome books and an Amazon gift card. One of those books is Of Blood and Sorrow by me!

Have a wonderful rest of the month. I'll see you in July!

My little guy swimming in the lake!

Writers4Writers

Welcome to the February 2013 W4WS event! I'm honored to co-host this event with three talented writers, Mary Pax, C.M. Brown, and Stephen Tremp.  The mission of this group is simple: we have a spotlighted author(s) that we strive to help bring awareness of their book(s) to tens of thousands of new people, increase the sales of their book(s), drive new traffic to their blogs and increase followers, and create verbal and viral buzz.

We've made this simple and fast. It's as easy as a tweet or a RT, and sharing a status on Facebook. Go to the writer's blog and copy a tweet or RT from the posts with the tag #W4WS. The W4WS Facebook page will have all the updates and links for you.

To join the W4WS event, click here for the linky list. It will only take a minute of your time, and you'll have talented writers take a step closer to their dreams. 

This month, we're spotlighting two awesome writers.

Melissa Bradley at Melissa's Imaginarium writes romances, thrillers, and suspense with a healthy dose of naughtiness. She has several books out to tantalize you. Check out her Facebook page too.

Gwen Gardner is a YA fiction author and has a fantastic new book out called Givin' Up The Ghost. You can find her on Facebook here. Gwen is also a fellow member of Untethered Realms.

Thank you!

Wicked Wednesday - a few things I picked up

It's been a while since I've done a Wicked Wednesday post. I hope to get back into the regular swing of things. So much has been happening, and I've been very busy with my 13th Floor series. I'm learning a lot about the genre and what's hot. This week I'm going to share a few things with you.

Werewolves are still a hot topic. You read on a lot of sites that the popularity of werewolves and vampires is diminishing. Perhaps agents and publishers are tiring of them, but readers still want more. The Alpha has already sold four times as many copies as The Marquis. People hear werewolf and their ears perk up. A new twist to the alpha trope? Now they're even more interested. I'm curious to see what happens when I get to the vampire's story in my series.

Paranormal romance fans like sarcasm and humor. The posts from my tours that received the most feedback were the funny ones. I think humor attracts people in general, and fans of this genre like a certain edge to their humor. I will never be Joss Whedon, but I'll do my best with this.

Covers matter. With The Marquis, people were seeing more urban fantasy. It wasn't sexy enough. The Alpha got more attention with Stefanie on the cover. Intense and gorgeous. The Dragonslayer has gotten the most attention. Shirtless Xan has caused a lot of people to drool. With paranormal romance, the hotness factor does count.

What have you learned through promoting your books?