Word Witch Wednesday - three marketing myths

It's one of our responsibilities as writers to research things. Not just stuff we'll need for our stories, but marketing, websites, covers, etc. There are a wide range of things we need to keep on top of to remain marketable. And it can be exhausting.

Many articles tell us the things we must do. But as I've cruised around the internet, I am reminded there is nothing we must do. There are things we should do, but every writer's journey is different. What works for one person might not work for others. We each must try out various strategies to see what works for ourselves. It's frustrating there's no magical formula, but if you're determined, you'll find a way.

Here are three marketing myths I've discovered in my research adventures:

1. "Create an author tagline." I've heard again and again this is essential in branding yourself. It does help in letting readers know your genre, but what if you write in more than one genre? It doesn't work for you. Many of the bestsellers' sites I've visited do not have author taglines. The majority of them have "New York Times Bestseller" to accompany their name on site banners. It says nothing about their genres. They use other aspects of their sites to let readers know what they write, and you can too.

2. "The newsletter is the new, big thing. Every writer must have one." Nope. Not essential if you have another way you're connecting with readers. Newsletters are bigger with some genres than others. Romance readers love them. Horror readers, not so much. Most bestsellers have newsletters, but they maybe send them out twice a year. I've signed up for ones that I have never received an email from.

3. "If the story is fantastic, it will sell your books." There are so many amazing stories that get buried under the millions of other books out there. What helps is to have a professional cover. It tells the reader what kind of genre it is at a glance and what to anticipate in the story. While I've seen authors that sell well with simple covers consisting only of text and maybe a symbol or an object, they usually already have an audience. A gorgeous cover can draw readers to you even if they don't know your name.

Don't exhaust yourself trying to figure out your marketing formula. Trust me. I know from experience how maddening it can be. Do what you're comfortable with. Do what you enjoy. Because if you lose your joy, you might lose you drive to write. Marketing has chased many aspiring writers away. Don't let it crush you.

What marketing myths have you discovered?